Latest flavour and taste trends set to be showcased by Symrise at Gulfood Manufacturing
As final preparations for this year’s Gulfood Manufacturing take shape, Symrise flavour, nutrition and fragrance group is set to showcase its present series of solutions for the confectionery and wider food sector, writes Neill Barston.
The company, which is set to appear in Hall 8, Booth F8-4 at the Dubai World Trade Centre, between 5-7 November, will reveal insights from its latest studies into evaluating, which have been devised using its own AI-enhanced analysis software identifying core trends.
Notably, Dr Dariah V. Lutsch, Head of Research Global Sensory & Consumer Insights at Symrise, will highlight the company’s expertise during the panel discussion “Staying Ahead of the Curve: Emerging Food Management Strategies and Technologies Shaping the Future of Food Manufacturing” at the Food Summit on November 5, at 13:40 local time.
Building on the set-up of Gulfood Manufacturing 2023, Symrise returns to this year’s trade show with the theme “evolving lifestyle- driven products with you”. The company is using its proprietary decode, design & deliver approach to innovation for four regional personas: the traditionalist, the explorer, the gamer, and the meal replacer.
“We invite visitors of the Symrise booth to discover lifestyle driven products with us”, says Laura O’Connell, Marketing Director Africa Middle East & Central Asia at Symrise. “We are dedicating ourselves to designing products that resonate with today’s consumers. This begins with the pursuit of great taste and a confident understanding of their ever evolving needs to enable manufacturers to create great tasting products for their region and area of application.”
Symrise customers can interact with the innovation platform and Symvision AI, the award-winning flavour, ingredient & claims trend prediction tool. It showcases the vast library of consumer studies that support customers to understand consumer preferences in food & beverages, catering to various functional and emotional need states.
“Sharing our comprehensive consumer research capabilities and AI powered trends at Gulfood Manufacturing 2024 illustrates our leadership position and demonstrates our commitment to open innovation with customers across the region. We invest heavily in online & offline consumer insight studies, reaching to typical consumers in urban and hard to reach rural areas” says Priti Pal, Sensory & Consumer Insights Manager, Africa Middle East & Central Asia.
Food Summit presentation
At the Food Summit on November 5 at 13:40 local time, Dr Dariah V. Lutsch, Head of Research Global Sensory & Consumer Insights at Symrise will join the panel discussion “Staying Ahead of the Curve: Emerging Food Management Strategies and Technologies Shaping the Future of Food Manufacturing”, with a specific focus on “opportunities and advantages of leveraging AI in product innovation, in improving productivity and efficiency with enhanced safety”. Dr Dariah V. Lutsch is establishing global consumer insights digital platforms at Symrise.
This includes the prediction of flavour trends by applying artificial intelligence (AI), the linkage of benefit associations to flavors, ingredients and claims and the creation of various AI driven models to optimise taste. This applies among others to sugar and salt reduced products – aligning the industry solutions with WHO Guidelines.
“Symrise has positioned itself as the leading contributor to the evolution of the food and beverage industry in the Middle East market and beyond. We do this by continuously investing and developing our team and technical capabilities. Year after year, we have consistently participated in the Gulfood Manufacturing exhibition, showcasing our commitment to industry leadership. This year, I am recommending our booth theme, ‘evolving lifestyle-driven products with you.’ It highlights our continued dedication to providing our customers with consumer- & market-relevant solutions. They deliver on our promise of taste, nutrition & health,” says Sofiane Berrahmoune, Vice President Africa Middle East & Central Asia.
