Hershey moves to bolster its confectionery portfolio with Sour Strips acquisition
pic: Sour Strips
The US-based Hershey Company has delivered a fresh strategic acquisition of Sour Strips, a fast-growing sour candy brand known for its social media presence, writes Neill Barston.
As Confectionery Production reported from Sweets & Snacks Expo in Indianapolis earlier this summer, the business has been on a continued pattern of development, including expanding its overall base of product offerings.
According to the firm, Sour Strips, the “sour candy that doesn’t suck” expands its presence in the category and further extends its reach to new consumers for more snacking occasions.
Founded in 2019 by social media personality Maxx Chewning, Sour Strips set out to invigorate the sour candy category with a distinctive product that combines shockingly sour flavors with innovative branding to elevate the candy experience. Chewning will continue to lead marketing and innovation efforts for the brand.
“The acquisition of Sour Strips expands Hershey’s offerings within our growing sweets portfolio with a product that is beloved by consumers,” said Mike Del Pozzo, President, U.S. Confection, The Hershey Company. “We’re energized to welcome Maxx and the Sour Strips team to Hershey as we relentlessly accelerate our growth in sweets.”
“Our partnership with The Hershey Company represents a significant step in our mission to innovate and set new standards within the Confection category,” said Maxx Chewning, Founder of Sour Strips. “Hershey’s exceptional track record making iconic brands worldwide aligns perfectly with our vision for Sour Strips. Together with Hershey, our team is excited to continue delivering extraordinary experiences to candy enthusiasts around the globe.”
