French brand Bridor links with Milka for new chocolate swirls series
French bakery manufacturer, Bridor, has forged a new partnership with the major Milka brand to create the new Swirl with Milka Chocolate, writes Neill Barston.
The all-butter puff pastry swirl gives caterers and retailers the opportunity to serve customers a unique, delicious pastry from one of the world’s most recognisable chocolate brands.
With Bridor research showing that 87% of UK consumers surveyed reportedly responding positively to its release, it’s a real opportunity to offer a pastry that’s already proven to be popular among shoppers and diners.
Furthermore, the combination of Bridor’s Viennese pastry know how and Milka’s smooth, creamy chocolate, makes for a product that’s designed to breakfast or snacking occasions.
Since its initial development in 1988, the French business now operates over 13 production sites globally, with a total of around 4,500 employees in more than 100 countries. With its portfolio continuing to expand, the business now makes over 500,000T of products each year.
As the company explained to Confectionery Production, its latest industry partner Milka, owned by the global Mondelez group, has been creating gourmet chocolate made with Alpine milk since 1903 and research shows that it is a widely recognised and a beloved brand across Europe.
The new Swirl with Milka Chocolate combines a light and flaky Viennese pastry and a smooth pastry cream, with Milka chocolate chips made from palm oil free, and 100% sustainable cocoa.
Available in boxes of 66, the 95g pastries come frozen and ready to bake in 16-18 minutes at 165-170°C following a period of 35-45 minutes at room temperature. Bridor has also designed branded, recyclable greaseproof paper bags to accompany takeaway sales, as well as repositionable stickers to catch the eye of consumers.
Erwan Inizan, UK Sales Director at Bridor commented on the new release: “We are excited to be bringing the Swirl with Milka Chocolate to the UK following its great success in France. Milka shares our dedication to producing exceptional quality products with responsibly sourced origins and we are delighted to have collaborated to bring caterers and retailers a delicious pastry.”
