Sponsored text: Machines, knowledge & flexibility, the key to shelf-ready perfection
Cama group
– Sponsored article – Packaging equipment specialists need to combine functionality, aesthetics, and sustainability and then bundle them into a concept that delivers ease of packaging, ease of unpackaging, maximized visual appeal, brand championing, and optimum sustainability. But what makes good shelf-ready packaging? It’s not just what you see on the shelf, it’s the machine builder’s domain expertise and packaging design capabilities, coupled to multiple styles of advanced packaging technologies.
Packaging designers and machine suppliers have to look both backwards and forwards along the value chain to ensure that all stages and functions are fulfilled in the best way possible.
Our packaging-design team is recognized globally for its innovative and functional ideas. It has helped some customers reinvent their marketing concepts, and saved others tons of materials and costs, while delivering stronger packaging that weighs less than the format it replaces.
With sustainability and reduced materials use so high on the agenda, you always need to keep one eye on the ultimate fate of any of the packaging you create. Will it be reused or recycled? This immediately defines the scope for the material selection, not just in terms of type, but also the amount.
The next step is to consider the product being packaged. What shape it is, what’s it made of, does it have any strange requirements, how does it need to be presented? For this reason, you need to look at companies that offer a broad range of packaging formats, not just variations on a theme.
You need to factor in machine capabilities too. Some products, counts and packaging styles are suited to top loading, others to side loading. You must also think about multi-flavour packages – with multiple in-feeds – or even bypassing, for bulk packaging and buffering. Look for a supplier that offers a wide range of technologies and styles, otherwise you will find them trying to adapt you to their limited array of machines and capabilities, rather than them adapting their machines to your specific products and needs.
Shelf ready packaging is often referred to as a silent salesperson; it’s a strategic tool that can significantly impact sales and brand perception. So it makes sense to employ the best possible people, knowledge, tools, and machines for the job; and nowhere is this combination in better supply than at the Cama Group.
