Exclusive video: ISM Middle East 2024 review
This year's ISM Middle East drew an eclectic gathering of exhibitors from around the world. Pic: Neill Barston
This year’s ISM Middle East delivered a wealth of product innovation for the region, with more than 500 exhibitors delivering a show that nearly doubled in size, with a strong representation from businesses from around the world.
Watch our exclusive video review below reflecting on the three-day show staged at the Dubai World Trade Centre, where we speak to the Karen Beston of the UK Pavilion, Markus Rustler, CEO and President of Theegarten-Pactec, Cristian Chu Salgado of Luker Chocolate, and Katharina Buschjager, ISM Middle East’s director to gain their views on the event.
