Super spooky Swizzels Squeletons emerge for a frightfully fulfilling Halloween
pic: Swizzels
A bone-chillingly fine supernatural confectionery offering has been unveiled by Swizzels, with its latest Squashies Squeletons series anticipated to make a hauntingly fine impact this month, reports Neill Barston.
The British sweets wholesaler has enjoyed a notably strong year to date with a number of new releases throughout 2024 including its Marvellous Mallows range that has seen notable expansion for the company.
Its latest arrival, backed by a major marketing campaign, comes in the form of several vibrant skeleton shapes, available in three popular flavours: Sour Apple, Strawberry, and Orange, which have been developed against strong category growth, with Halloween sugar confectionery growing 18.4% surpassing the 10.4% growth in chocolate confectionery.
The limited-edition 120g Squashies Squeletons are now available for purchase in cases of 12 (RRP: £1.15), and its emergence comes as its own sales have witnessed an upturn, as its spooky season ranges growing by +26% last year outperforming total sugar confectionery at +18.4%.
Notably, the leading supplier of Variety Bags will also be offering its popular vegan variety range this Halloween, including the Scrumptious Sweets 134g, £1.25 PMP, Luscious Lollies 132g, £1.25 PMP and the Curious Chews 135g, £1.25 PMP, a great addition to any retailers’ sugar confectionery offering due to their strong shelf visibility and individually wrapped sweets, which are perfect for sharing with trick-or-treaters.
This year’s Halloween range also includes popular themed bags such as Monster Treats (440g, RRP £4), Mummy Mix (340g, RRP £3) and Trick or Treat Lolly Mix (330g, RRP £3) which has grown by 33% in the market. For retailers aiming to attract shoppers looking for a popular, shareable option with a variety of individually wrapped sweets, Swizzels’ Sweet Shop Favourites Tub is a bestselling Halloween item, with a RRP of £5.
Clare Newton, trade marketing manager at Swizzels, said: “Halloween has become one of the biggest shopping events for retailers, which has prompted Swizzels to introduce its new-for-2024 Halloween-themed Squashies.
“We saw a great opportunity to elevate the category and decided to shake things up with our uniquely shaped Squashies Squeletons. These treats offer sweet fans a unique experience, perfect for those seeking a new flavour and texture adventure this Halloween.
“Our highly anticipated Squashies Squeletons have a foamy, soft texture, perfect for Halloween fans looking for a ghoulishly good treat.
“Our Variety Bags, Tubs, and Squashies Mini bags are packed with treats for every trick-or-treater and are sure to add a burst of joy to our customers’ Halloween festivities.”
